| Journal | Issue | Title | |
| Portuguese Journal of Finance, Management and Accounting | Vol 10, No 19 (2024) | The costs of sustainability in hospitality investment - implications for reference ADR pricing using the Hubbart formula | Abstract PDF |
| Helder Brito Carrasqueira, Carlos Monteiro | |||
| International Journal of Marketing, Communication and New Media | Vol 8, No 14 (2020) | The Effect of Applying Quality Assurance in Hotel Services on Customers’ Satisfaction | Abstract PDF |
| Odai Falah Mohammad AL-Ghaswyneh | |||
| International Journal of Marketing, Communication and New Media | Vol 9, No 16 (2021) | The Effect of Cultural Orientation and Country of Origin Image on Purchase Intention | Abstract PDF |
| Amal Khouaja | |||
| International Journal of Marketing, Communication and New Media | Vol 12, No 23 (2024) | The Effect of Television Advertising on Students’ Buying Behavior: Study on Preparatory and Secondary School in Woldia Town, Evidence from Ethiopia. | Abstract PDF |
| Ahmed Mohammed Yimer, Habtamu Getachew Tegegne, Dagmawi Mandefro Abebe | |||
| International Journal of Marketing, Communication and New Media | Vol 11, No 20 (2023) | The effects of Social Media Marketing on Consumers Buying Decision Making Processes evidence from College of Business and Economics Students, Bahir Dar University, Ethiopia | Abstract PDF |
| Tsadiku Setegne Dessie, Abaynesh Degu Bayile, Ahmed Mohammed Yimer, Mekdes Birara Amera | |||
| International Journal of Marketing, Communication and New Media | Vol 6, No 11 (2018) | The Efficiency of Listening Tools’ Usage in Customer Relationship Management: The case of telecom companies. | Abstract PDF |
| Saleh Alwahaishi, Amine Nehari Talet | |||
| International Journal of Marketing, Communication and New Media | Vol 9, No 16 (2021) | The Growing Publication of Scientific Articles on Marketing and Digital Communication | Abstract PDF |
| Jorge Remondes | |||
| International Journal of Marketing, Communication and New Media | Vol 2, No 2 (2014) | The Impact of Different TV Commercial Executional Cues on the Awareness of the Brand Facebook Profile: an empirical study with young adults. | Abstract PDF |
| Luisa Agante, Luca Sigot, Michelle Quintano | |||
| International Journal of Marketing, Communication and New Media | Vol 12, No 23 (2024) | The Impact of Electronic Word of Mouth (eWOM) on Visit Intention within the Framework of the Information Adoption Model: A Study on Instagram Users. | Abstract PDF |
| Kamil Çelik, Ahmet Aslan | |||
| International Journal of Marketing, Communication and New Media | No 17 (2025): Special Number IM | The Impact of Globalization on Relationship Marketing and Customer Loyalty: The Mediating Role of Cultural Adaptation | Abstract PDF |
| Muhammad Ussama Majeed, Zahid Hussain, Sumaira Aslam | |||
| International Journal of Marketing, Communication and New Media | Vol 10, No 18 (2022) | The Impact of Social Media Influencers on Brand Awareness, Image and Trust in their Sponsored Content: An Empirical Study from Georgian Social Media Users | Abstract PDF |
| Arian Matin, Tornike Khoshtaria, Nugzar Todua | |||
| International Journal of Marketing, Communication and New Media | Vol 10, No 18 (2022) | The Impact of Social Media on Marketing Communication Management | Abstract PDF |
| Jorge Remondes | |||
| Portuguese Journal of Finance, Management and Accounting | Vol 9, No 17 (2023) | The Impact of the Basel III Rules on the Capital Structure of Major Brazilian Banks | Abstract PDF |
| Rodolfo Vieira Nunes, Alice Carolina Ames, George André Willrich Sales | |||
| International Journal of Marketing, Communication and New Media | No 14 (2024): Special Number MD | The Impact of Visual Content Marketing on Customer Purchasing Behavior: Evidence from Pakistan’s Fashion Industry. | Abstract PDF |
| Zahid . Hussain, Muhammad Ussama Majeed, Arman Khan | |||
| International Journal of Marketing, Communication and New Media | Vol 12, No 22 (2024) | The Impact of Word-of-Mouth Communication on Consumer Choices and Satisfaction: An Empirical Study of Students’ Perspective. | Abstract PDF |
| Tornike Khoshtaria, Arian Matin, Marcos Komodromos, Vasil Kikutadze, Metin Mercan | |||
| International Journal of Marketing, Communication and New Media | No 13 (2023): Special Number SM | The Importance of Social Identification through Digital Marketing to Cultivate Emotional Attachment towards the Brand: Evidence from the Real Madrid, F.C. | Abstract PDF |
| Veronica Baena | |||
| International Journal of Marketing, Communication and New Media | No 16 (2025): Special Number MBP | The influence of choice factors on student decision-making of Vocational Education | Abstract PDF |
| Maria Antónia Rodrigues, Tiago Couto | |||
| Portuguese Journal of Finance, Management and Accounting | Vol 11, No 21 (2025) | The Influence of ESG Performance on Euronext Stock Returns | Abstract PDF PDF |
| Luís Costa, Elisabete Vieira, Mara Madaleno | |||
| International Journal of Marketing, Communication and New Media | Vol 12, No 23 (2024) | The influence of internal marketing on employee integration and motivation. | Abstract PDF (Português (Portugal)) |
| Zita Romero Gonçalves, Sara Rafaela Pais | |||
| International Journal of Marketing, Communication and New Media | Vol 4, No 6 (2016) | The Influence of Need for Touch in Multichannel Purchasing Behaviour. An approach based on its instrumental and autotelic dimensions and consumer´s shopping task | Abstract PDF |
| Roberto Manzano, Magdalena Ferran, Diana Gavilan, Maria Avello, Carmen Abril | |||
| International Journal of Marketing, Communication and New Media | Vol 4, No 7 (2016) | The Influence of Risks Perception on the Purchase of Ecological Personal Care Products | Abstract PDF |
| Carolina Afonso, Helena Gonçalves, Diana Gavilán, Jesús García-Madariaga | |||
| International Journal of Marketing, Communication and New Media | No 8 (2020): Special Number SMM | The Influence of Social Media Friendship on Brand Awareness and Purchase Intention: Evidence from young adult consumers | Abstract PDF |
| Yusuf Bilgin | |||
| International Journal of Marketing, Communication and New Media | No 8 (2020): Special Number SMM | The Influence of Social Media on Nutritional Behavior and Purchase Intention Among Millennials | Abstract PDF |
| Moudi Almousa, Amani Alsaikhan, Amal Aloud | |||
| International Journal of Marketing, Communication and New Media | No 2 (2017): Special Number MDB | The influence of WOM and Peer Interaction in the Decision-Making Process of Generation Z within the family | Abstract PDF |
| Marta Cruz, Susana Costa e Silva, Joana César Machado | |||
| International Journal of Marketing, Communication and New Media | Vol 11, No 20 (2023) | The Mediating Effect of Trust and Perceived Value on the Relationship between Corporate Image and Online Shopping Intention: A Study on Consumer Durables. | Abstract PDF |
| Osman Gök, Pervin Ersoy, Gülmüş Börühan | |||
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