International Journal of Marketing, Communication and New Media

The academic journal International Journal of Marketing, Communication and New Media, property of the Instituto Superior de Entre Douro e Vouga (ISVOUGA), is a periodic publication on the web that represents a constant commitment to support research activity. Its foremost objective is to give incentive to research in the areas of marketing, communication and new media.





The eighth issue of "International Journal of Marketing, Communication and New Media", will be published in June 2017 by U3IS (Research Unit and the Internationalization of the Institute of Douro and Vouga, Portugal).

The essays may use one the following languages: English, French, Portuguese, and Spanish.

The Editor of "International Journal of Marketing, Communication and New Media" is seeking for original, previously unpublished and completed contributions on the general subject of Marketing, Communication, Advertising, Public Relations and New Media.

Manuscript submission: until, April 30, 2017

Acceptance notification:  May 31, 2017

Publication: June 30, 2017

Working languages: English, French, Spanish and Portuguese.

Paper Submission Guidelines

Posted: 2016-12-31
More Announcements...

Vol 4, No 7 (2016)

Table of Contents


Estudos sobre o comportamento do consumidor: as compras através de dispositivos móveis. PDF (Português (Portugal))
Jorge Remondes
Consumer behaviour studies: shopping via mobile devices. PDF
Jorge Remondes


Papel dos Blogs de Moda na Geração de Eletronic Word of Mouth (EWOM): Uma análise baseada no Technology Acceptance Model. PDF (Português (Portugal))
José Freitas Santos, Marta Costa
Identification of Items Used in Scales to Measure Hedonism PDF
Gustavo da Rosa Borges, Vanessa Edy Dagnoni Mondini, Maria José Carvalho de Souza Domingues, Carlo Eduardo Facin Lavarda
The Influence of Risks Perception on the Purchase of Ecological Personal Care Products PDF
Carolina Afonso, Helena Gonçalves, Diana Gavilán, Jesús García-Madariaga
O Impacto dos Sentidos na Atitude face à Marca: Um estudo do grupo Inditex. PDF (Português (Portugal))
Marisa Costa Pereira, Arnaldo Fernandes de Matos Coelho, Cristela Bairrada
A Influência da Publicidade no Consumo Juvenil de Marcas de Vestuário e de Calçado: Um estudo de caso. PDF (Português (Portugal))
Cristina Santos
Understanding Portuguese Young Consumers’ Intention to use Mobile Commerce PDF
Susana Costa e Silva, Carla Carvalho Martins

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International Journal of Marketing, Communication and New Media

ISSN: 2182-9306


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