International Journal of Marketing, Communication and New Media

The academic journal International Journal of Marketing, Communication and New Media, property of the Instituto Superior de Entre Douro e Vouga (ISVOUGA), is a periodic publication on the web that represents a constant commitment to support research activity. Its foremost objective is to give incentive to research in the areas of marketing, communication and new media.

Announcements

 

CALL FOR PAPERS FOR A SPECIAL ISSUE ON INTERNATIONAL MARKETING

  

GUEST EDITORS 

Pedro Mendonça Silva, Porto Accounting and Business School, Polytechnic of Porto, Portugal

José Duarte Santos, Porto Accounting and Business School, Polytechnic of Porto, Portugal

Anabela Fragata, Polytechnic of Viseu, Portugal

Jorge Remondes, Porto Accounting and Business School, Polytechnic of Porto, Portugal

  
Posted: 2024-07-16 More...
 
More Announcements...

Vol 12, No 23 (2024)

Table of Contents

Editorial

Between Theories and Practices in Communication and Marketing: Articles that Generate Knowledge and Implications.
Jorge Remondes
PDF

Articles

The Effect of Television Advertising on Students’ Buying Behavior: Study on Preparatory and Secondary School in Woldia Town, Evidence from Ethiopia.
Ahmed Mohammed Yimer, Habtamu Getachew Tegegne, Dagmawi Mandefro Abebe
PDF
From Customer Orientation to Competitive Edge: Unpacking Bank Performance Dynamics.
Shashi Kant, Dawit Jabo, Berhan Borji
PDF
Maintaining Product Quality, Brand Image and Increasing Usage Motives as an Effort to Increase Nivea Cosmetic's Sales
Ana Lima, Sukardi Sukardi
PDF
A Importância das Marcas de Moda de Luxo na Aceitação e Normalização dos Novos Paradigmas Sociais.
Maria Francisca Costa, Inês Castro Vasconcelos Martins Amaral
PDF (Português (Portugal))
Center of Portugal Tourism: Effects of Video Advertisements on Positive Emotions and Narrative Transportation
Sara Santos, Maria Vasconcelos, Sónia Ferreira, Luísa Augusto, Pedro Espírito Santo
PDF
The Impact of Electronic Word of Mouth (eWOM) on Visit Intention within the Framework of the Information Adoption Model: A Study on Instagram Users.
Kamil Çelik, Ahmet Aslan
PDF
The influence of internal marketing on employee integration and motivation.
Zita Romero Gonçalves, Sara Rafaela Pais
PDF (Português (Portugal))
Analysis of the Communication Strategy of the Liga Portuguesa Contra o Cancro on the Social Network Facebook during the Pink October Movement: A Study from 2019 to 2023.
Cristina Alexandra Ramos Cardoso, Jorge Daniel Pacheco
PDF