The academic journal International Journal of Marketing, Communication and New Media, property of the Instituto Superior de Entre Douro e Vouga (ISVOUGA), is a periodic publication on the web that represents a constant commitment to support research activity. Its foremost objective is to give incentive to research in the areas of marketing, communication and new media.
No 17 (2025): Special Number IM
Table of Contents
Editorial
Pedro Mendonça Silva, José Duarte Santos, Anabela Fragata, Jorge Remondes
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Articles
Mehreen Fatima, Qazi Ahmed, Muhammad Arsalan Nazir
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Paulo Botelho Pires, Catarina Castelo Branco
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Lourdes Rivero-Gutiérrez, Alicia Blanco-Gonzalez, Pablo Cabanelas Lorenzo, Ana Plaza-Casado
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Muhammad Ussama Majeed, Zahid Hussain, Sumaira Aslam
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Bayelign Abebe Zelalem, Elias Shetemam Beshir
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Margarida Vicente, André Vaz, Anabela Marcos, Maria José Antunes
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