International Journal of Marketing, Communication and New Media

The academic journal International Journal of Marketing, Communication and New Media, property of the Instituto Superior de Entre Douro e Vouga (ISVOUGA), is a periodic publication on the web that represents a constant commitment to support research activity. Its foremost objective is to give incentive to research in the areas of marketing, communication and new media.

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Vol 11, No 20 (2023)

Table of Contents

Editorial

Research Papers on Consumer Behavior and Digital Marketing
Jorge Remondes
PDF

Articles

Was there an Alteration on Consumers Pattern with COVID-19 Pandemic? A Pre and Post-Pandemic Research on Consumers' Behavior
João M. Lopes, Isaac Moreira, Ana Pinto Borges, José Castro Oliveira
PDF
O Efeito Moderador do Patrocínio no Impacto do Influenciador Digital no Comportamento do Consumidor
Amélia Maria Pinto da Cunha Brandão, Ana Nascimento
PDF (Português (Portugal))
The Mediating Effect of Trust and Perceived Value on the Relationship between Corporate Image and Online Shopping Intention: A Study on Consumer Durables.
Osman Gök, Pervin Ersoy, Gülmüş Börühan
PDF
An Outside-Inside Motivation Determines College Students’ Online Shopping Behaviors
Ching-Chou Chen, Chenju Lin
PDF
User Responses to Pro-Environmental Facebook Messages of Pride and Guilt
Suji Park, Hae Rin Kang
PDF
Trends in Digital Marketing Research: A Bibliometric Analysis
Wan Mohd Hirwani Wan Hussain, Abu H. Ayob
PDF
The effects of Social Media Marketing on Consumers Buying Decision Making Processes evidence from College of Business and Economics Students, Bahir Dar University, Ethiopia
Tsadiku Setegne Dessie, Abaynesh Degu Bayile, Ahmed Mohammed Yimer, Mekdes Birara Amera
PDF
How did Young Consumers feel about being a Consumer during the COVID-19 Quarantines? An Assessment with the Collage Technique
Sevtap Ünal, Nisa Akın
PDF
Impact of Online Cross-Cutting Exposure on Political Participation & Social Anxiety
Maria Naureen Shahid, Seong Jae Min, Asfia Obaid, Waseem Hassan
PDF
Factors Affecting the Relationship between Brand and Digital Consumer in Portugal
Zaila Oliveira, Ana Filipa Silva, Sandrina Teixeira
PDF