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Baena, Veronica, Universidad Europea de Madrid (Spain)
Baena, Verónica, Full Professor of Marketing at Universidad Europea de Madrid (Spain)
Baía, João Paulo, Polythecnic Institute of Setúbal Business and Administration School (Portugal)
Bairrada, Cristela (Portugal)
Bairrada, Cristela Maia (Portugal)
Balasyan, Irina
Baptista, Maria Teresa Ramalhal Teixeira Silva
Baraka, Hayat
BaraU Gamji, Musa, Ahmadu Bello University, Zaria (Nigeria)
Barbosa, Belem, School of Economics and Management, University of Porto
Barbosa, Belém
Barbosa, Belem, Universidade de Aveiro, Portugal (Portugal)
Barbosa, Maria, CIGEST - Centro de Investigação em Gestão (Portugal)
Bareja-Wawryszuk, Ola, Siedlce University of Natural Sciences and Humanities (Poland)
Barros, César Lapa, Universidad de Vigo (Spain)
Barros, Teresa
Barroso, Bárbara (Portugal)
Barroso, Francisco Tiago Braga (Brazil)
Basabain, Wesam, King Abdulaziz University Marketing Communication Department (Saudi Arabia)
Baviera, Tomás, Universitat Politècnica de València (Spain)
Bayile, Abaynesh Degu, Woldia university (Ethiopia)
Benevides, Tânia
Benslimane, Amine, Mohamed Ben Ahmed Oran 2 University (Algeria)
Beshir, Elias Shetemam, Bahir Dar University
Bilgin, Yusuf, Bayburt University (Turkey)

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