Ferreira Bonifácio, Naira, University of Sao Paulo, Brazil
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Vol 2, No 2 (2014) - Articles
A Gestão do Product Placement na TV Brasileira: Um estudo exploratório no ambiente interno das emissoras.
Abstract PDF
International Journal of Marketing, Communication and New Media
ISSN: 2182-9306
DOI: 10.54663/2182-9306
Qualis Periódicos - CAPES: B2
REBIB: Q2
Indexing:
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