The Value Co-creation in HEI Organizational Management
Abstract
The management of Higher Education Institutions (HEIs) must equip themselves with tools to achieve better results in an increasingly competitive market. Value co-creation is increasingly present in various studies and in a wide variety of contexts and is a fundamental tool for acquiring greater quality in the provision of services such as teaching. The main objective of this research was to analyse the process of value co-creation in Polytechnic Higher Education Institutions in the interior of Portugal, to see how management in this sense is being developed or not, and to look for solutions focused on value co-creation.
The empirical study adopted the case study methodology, defined in terms of space and time, and chosen for the convenience of the researcher. Structured questionnaires were administered to students and teachers in the first cycle of higher education at five Polytechnic Institutes, resulting in a sample of 286 students and 85 teachers.
The results allow us to characterize students and teachers in terms of satisfaction, motivation, collaborative behaviour and co-creative thinking. The data shows how they try to contribute to their institution, although not always consciously.
The research is considered to have contributed to a better understanding of the importance and influence of value co-creation as an integral process in the management of HEIs, as a lever for development in the provision and marketing of educational services.
Keywords: Value co-creation, School Organizational Management; Polytechnic Higher
DOI: https://doi.org/10.54663/2182-9306.2025.SpecialIssueMBP.46-55
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International Journal of Marketing, Communication and New Media
ISSN: 2182-9306
DOI: 10.54663/2182-9306
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