IJMCNM, Vol 2, Nº 2, January to June 2014

Abstract

The reader will have online access to nine research works on tourist destinations, plus one from the First Edition, to the UNESCO World Heritage brand, association with a university brand, implementation of internal marketing programmes, co-creation, crowdsourcing and sustainability applied to brand management and communication, online communication and sales, the results of different methods of presenting a TV advertisement in raising awareness of a brand’s profile on Facebook, management of product placement on TV and socially responsible internal communication.

Thank you and happy reading.