Customer Relationship Management and Content Marketing: Key variables to consider in a digital marketing strategy.

Jorge Remondes

Abstract


Customer relationship management and content marketing, two marketing variables explored in Number 11 of the International Journal of Marketing, Communication and New Media (IJMCNM), play a central role in defining digital marketing strategy...


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Copyright (c) 2018 Jorge Remondes

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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

International Journal of Marketing, Communication and New Media

ISSN: 2182-9306

DOI: 10.54663/2182-9306

Qualis Periódicos - CAPES: B2

REBIB: Q2


Indexing:

Web of Science - Emerging Sources Citation Index - Clarivate Analytics

Journal Citation Reports (JCR) 2021, 2022, 2023

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