International Journal of Marketing, Communication and New Media

The academic journal International Journal of Marketing, Communication and New Media, property of the Instituto Superior de Entre Douro e Vouga (ISVOUGA), is a periodic publication on the web that represents a constant commitment to support research activity. Its foremost objective is to give incentive to research in the areas of marketing, communication and new media.

Announcements

 

CALL FOR PAPERS FOR A SPECIAL ISSUE ON INTERNATIONAL MARKETING

  

GUEST EDITORS 

Pedro Mendonça Silva, Porto Accounting and Business School, Polytechnic of Porto, Portugal

José Duarte Santos, Porto Accounting and Business School, Polytechnic of Porto, Portugal

Anabela Fragata, Polytechnic of Viseu, Portugal

Jorge Remondes, Porto Accounting and Business School, Polytechnic of Porto, Portugal

  
Posted: 2024-07-16 More...
 
More Announcements...

Vol 12, No 22 (2024)

Table of Contents

Editorial

The New Dynamics of Marketing and the Influence of Digital
Jorge Remondes
PDF

Articles

The Impact of Word-of-Mouth Communication on Consumer Choices and Satisfaction: An Empirical Study of Students’ Perspective.
Tornike Khoshtaria, Arian Matin, Marcos Komodromos, Vasil Kikutadze, Metin Mercan
PDF
Temporal Distance and Message Concreteness in Facebook Ads: The Moderating Effects of Social Distance.
Fei Xue, Lijie Zhou
PDF
Did you like, share and comment? An essay on the effect of the influencer image on the behavior of followers.
Evadio Pereira Filho
PDF
YouTuber Credibility and healthy food purchase
Rubén Soto, Inés Küster, Natalia Vila
PDF
Brand Experience and Brand Equity: A Review and Future Research Agenda.
Clara Madeira, Ana Sousa, Ana Pinto Borges, Paula Rodrigues
PDF