Vol 13, No 24 (2025)

Table of Contents

Editorial

From Theory to Practice: Advances and Challenges in Marketing and Communication.
Jorge Remondes
PDF

Articles

Exploring Tribal Fan Behavior and Digital Marketing in Sports Crises
Ana Lima, Lia Soares
PDF
The relationship between loneliness and short-form video addiction: A moderated mediation model.
cuixia zhao, ruimei liu, fangying song, xiaoxuan chen
PDF
The Impact of Social Media Marketing on Customer-Brand Relationship: A Post-COVID-19 Analysis.
Shanza Noreen, Qazi Ahmed, Muhammad Arsalan Nazir
PDF
Exploring Live Stream Shopping (LSS) on Instagram within the Scope of Flow Theory: A Netnographic Study.
Burak Ili
PDF
Analysis of Twitter posts about Shakira - BZRP Music Sessions #53
Daniel C. Muntean, Juan A. García, Natalia Simón
PDF
The Impact of Relationship Marketing on Customer Loyalty: A Systematic Literature Review.
Albérico Rosário, Joaquim Casaca
PDF
Insights into the Efficiency of the Elaboration Likelihood Model in Shaping the Attitudes toward Face Mask-Wearing: Lessons Learned from the COVID-19 Pandemic.
Iuliana Raluca Gheorghe, Ovidiu Popa-Velea, Consuela-Mădălina Gheorghe
PDF
Blind Faith: A Study on the Interrelations among Credibility, Trust, and Non-Exposure to the Media.
Isabel Neira, Marta Portela, Martín Vaz Álvarez , José Miguel Túñez López
PDF
Trade Fair and Innovation: A Systematic Literature Review.
Elisabete Barbosa Parodi, Joao F. Proenca
PDF
Customer Service and Delivery Time: The Dynamics of Purchasing Luxury Products Online, Using Iramuteq Software.
Teucle Mannarelli Filho, Álvaro Miguel da Costa Cairrão, Diogo Ricardo Pinto Bastos
PDF (Português (Portugal))
The Growth Mindset and Talent Attraction: A Case Study of LMA.
Ricardo José Fernandes Mena, Lara Alves, Luís Swab, Mafalda Ferreira
PDF