Vol 14, No 26 (2026)

Table of Contents

Articles

Nexus Between Consumer Insight and Competitive Advantage: Examining the Mediating Role of Technology Adoption in SMEs Ethiopia.
Dr. Tafese Niguse, Prof. Brehanu Borji Ayalew, Dr. Zerihun Kinde Alemu, Dr. Shashi Kant
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Evaluating the Effectiveness of SaaS Companies’ Social Media Marketing Activities on Customers’ Re-purchase Intention.
Onder Kethuda, Ramazan Kaya
PDF
The Impact of Cultural Differences on International Business: A Case Study in the Luxury Furniture Sector in the Iberian Market.
Isabel Cristina Martins Antunes, Sara Gomes Carneiro
PDF (Português (Portugal))
Bridging Local Narratives and National Agendas: Communication Strategies for Educational Tourism in The New Capital City of Indonesia.
Rina Juwita, Rahmawati Rahmawati, Yana Ulfah, Zainal Arifin, Miftahur Rokhmah, Muhammad Fauzan Noor
PDF
From Offline to Online: An Empirical Analysis of Video Advertising Spending Behavior.
Oliver Budzinski, Nadine Lindstädt-Dreusicke, Victoriia Noskova, Elke Theobald
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Virtual Reality Advertising effect on Consumer Experience and Brand Recall: The Mediating Role of Immersion.
Shashi Kant, Vikki Sharma, Rajesh Gupta
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Influencer-Driven Interactivity: Shaping Followers’ Lifestyles and Purchase Preferences with Perceived Usefulness as a Moderator.
Saba Ishtiaq, Mirza Ashfaq Ahmed, Muhammad Anwar Ul Haq
PDF
A Comunicação através das Rolhas de Cortiça – O Caso Português.
Hélder Brito Carrasqueira
PDF (Português (Portugal))
The Moderating Role of Self-Concept Clarity in the Relationship between Susceptibility to Interpersonal Influence and Conspicuous Consumption.
Özgür Kılınç, Serdar Yıldızb, Ali Arıcı
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Brand Activism and Consumer Loyalty: The Mediating Role of Value Alignment in the UAE Consumer Market Context.
Hussein Khalifa, Iyad A.A. Khanfar, Waseem Hussain
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Stay away from Social Media While Driving: Social Media Addiction as a Traffic Safety Threat.
Özkan Avcı, Çetin Murat Hazar
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Does Advertising on Social Networks Affect Impulsive Buying Behavior?
Inês Veiga Pereira, Joana Araújo, Miguel Sousa
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From Service Failure Typologies to Configurational Recovery and Outcomes in Logistics Delivery Networks.
Cansu Yildirim, Safiye Körükmez, Nazlican Yilmaz
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Advertising and Consumers’ Buying Behavior: A Literature Review.
Nehawi Mohammed Jemal, Shimelis Zewdie Werke
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Editorial

Marketing, Communication and Consumer Behavior in an Era of Digital Transformation: New Perspectives on Technology, Culture and Strategic Engagement.
Jorge Remondes
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