Cruz, Marta, Católica Porto Business School, Universidade Católica Portuguesa
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No 2 (2017): Special Number MDB - Articles
The influence of WOM and Peer Interaction in the Decision-Making Process of Generation Z within the family
Abstract PDF
International Journal of Marketing, Communication and New Media
ISSN: 2182-9306
DOI: 10.54663/2182-9306
Qualis Periódicos - CAPES: B2
REBIB: Q2
Indexing:
Web of Science - Emerging Sources Citation Index - Clarivate Analytics
Journal Citation Reports (JCR) 2021, 2022, 2023
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