Fatores determinantes na escolha de apartamentos: estudo empírico em Portugal.

Fernando Oliveira Tavares, Luís Pacheco

Abstract


O presente artigo investiga os fatores determinantes na procura de apartamentos, evidenciando diferenças estatisticamente significativas na procura para uma amostra de 427 indivíduos. Verificam-se diferenças nas preferências conforme o género, idade, nível de rendimento e habilitações académicas. A análise tatorial revela quatro fatores determinantes na procura de apartamentos: externalidades negativas, externalidades positivas, localização de negócios no rés-do-chão, proximidade a serviços públicos. No essencial as pessoas procuram afastar-se de externalidades negativas e desejam ter uma habitação próxima de externalidades positivas. Os promotores imobiliários devem ter presente estas preferências nos seus empreendimentos, a fim de irem de encontro às preferências dos clientes.

Keywords


Preferências na habitação, localização da habitação, externalidades imobiliárias, análise fatorial, avaliação imobiliária.

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International Journal of Marketing, Communication and New Media

ISSN: 2182-9306

DOI: 10.54663/2182-9306

Qualis Periódicos - CAPES: B2

REBIB: Q2


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