Marketing, Communication and Consumer Behavior in an Era of Digital Transformation: New Perspectives on Technology, Culture and Strategic Engagement.

Jorge Remondes

Abstract


In this twenty-sixth regular issue of the IJMCNM, the reader has online access to fourteen research works addressing key topics in marketing, communication, and consumer behavior in an era of digital transformation...

 

DOI: 

https://doi.org/10.54663/2182-9306.2026.v.14.n.26.1-5


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References


Ferrell, O. C., Conduit, J., Edvardsson, B., et al. (2021). The past and future of marketing theory and practice: A tribute to the 50th anniversary of the Academy of Marketing Science. AMS Review, 11, 390–394.

Kamil, & Aslan, A. (2024). The Impact of Electronic Word of Mouth (eWOM) on Visit Intention within the Framework of the Information Adoption Model: A Study on Instagram Users. InternationalJournal of Marketing, Communication and New Media, 12(23), 108-130. https://doi.org/10.54663/2182-9306.2024.v.12.n.108-130

Kannan, P. K., & Li, H. (2017). Digital marketing: A framework, review and research agenda. International Journal of Research in Marketing, 34(1), 22–45. https://doi.org/10.1016/j.ijresmar.2016.11.006

Kumar, V., Ramachandran, D., & Kumar, B. (2021). Influence of new-age technologies on marketing: A research agenda. Journal of Business Research, 125, 864–877. https://doi.org/10.1016/j.jbusres.2020.01.007

Santos, S., Vasconcelos, M., Ferreira, S., Augusto, L., & Espírito Santo, P. (2024). Center of Portugal

Tourism: Effects of Video Advertisements on Positive Emotions and Narrative Transportation. International Journal of Marketing, Communication and New Media, 12(23), 95-

https://doi.org/10.54663/2182-9306.2024.v.12.n.95-107


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Copyright (c) 2026 Jorge Remondes

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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

International Journal of Marketing, Communication and New Media

ISSN: 2182-9306

DOI: 10.54663/2182-9306

Qualis Periódicos - CAPES: B2

REBIB: Q2


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