Digital, Ethical and Sustainable Marketing in a Connected World: Advances in Communication, Consumer Engagement and Strategy.
Abstract
Marketing and communication research is undergoing a profound transformation driven by digitalization, platformization, artificial intelligence, and growing societal expectations regarding ethics, sustainability, and social responsibility. Contemporary scholarship increasingly recognizes that value creation now emerges from interactive, data-driven, and culturally embedded processes that connect brands, consumers, and institutions across digital ecosystems. Within this context, marketing theory is challenged to evolve beyond traditional paradigms, integrating technological innovation, human-centered communication, and responsible strategic orientations.
DOI: https://doi.org/10.54663/2182-9306.2025.v.13.n.25.1-5
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Copyright (c) 2026 Jorge Remondes
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
International Journal of Marketing, Communication and New Media
ISSN: 2182-9306
DOI: 10.54663/2182-9306
Qualis Periódicos - CAPES: B2
REBIB: Q2
Indexing:
WEB OF SCIENCE (WoS) & JOURNAL CITATION REPORTS (JCR)
QUALIS - GOOGLE SCHOLAR - LATINDEX - REDIB - RCAAP - OAJI - DRJI - MIAR - LIVRE - ERIH PLUS - INDEX COPERNICUS
