Bridging Local Narratives and National Agendas: Communication Strategies for Educational Tourism in The New Capital City of Indonesia.
Abstract
This study explores the role of strategic communication in local cultural narratives for nation-building through educational tourism in Nusantara, the newly established capital of Indonesia. Nestled at the interface between participatory communication and sustainable development theories, this study evaluates the capacity of locally-driven narratives to enhance participation, preserve culture, and enhance socio-economic development. Utilizing a mixed-methods approach, the study combines quantitative survey responses from 150 local community members and 50 stakeholders and qualitative data from interviews and facilitated workshops. The findings reveal cultural preservation as the key driver of community participation, followed closely by perceived economic benefits. Interestingly, it is the younger sections of the community who demonstrate escalated interest and participation, thus signaling a potential for innovative tourism communication approaches targeting this segment. However, challenges from message fragmentation, a low level of capacity building and enabling digital capacity initiatives, and a fractured policy space undermine the effectiveness of such initiatives. The recommendations of this study call for developing localized communication narratives, improving digital capacity building and policy harmonization, and leveraging education tourism as a vehicle for development inclusivity at scale. The contributions of this study lie in applying and expanding the theories and conceptual models in participatory communication and applying them in contexts experiencing rapid urbanization and government-initiated large-scale urban redevelopment initiatives. Such an approach refutes conventional top-down approaches by working through local cultural narratives as part of national development planning agendas. The study recognizes some limitations in geographic coverage and time available for data collection and analysis but notes the findings present a rich value proposition for newly established capitals working towards achieving a balance between modernization and cultural preservation and recognition. More importantly, the findings highlight the critical role of communication infrastructures and local agency in developing tourism narratives reflecting and affirming local identity as well as resonating and aligning wider policy goals.
DOI: https://doi.org/10.54663/2182-9306.2026.v.14.n.26.83-104
Keywords
Full Text:
PDFReferences
Adinugroho, W. C., Prasetyo, L. B., Kusmana, C., & Krisnawati, H. (2022). Tracking environmental quality of Indonesia’s new capital city and its surrounding area. 950, 012077. https://doi.org/10.1088/1755-1315/950/1/012077
Akkaş, H., & Meydan, C. H. (2024). Sampling methods in qualitative sampling in multicultural settings. In A. Elhami, A. Roshan, & H. Chandan (Eds.), Principles of conducting qualitative research in multicultural settings (pp. 32–54). IGI Global.
Bashir, S., Syed, S., & Qureshi, J. A. (2017). Philosophical and methodological aspects of a mixed-methods research: A review of the academic literature. JISR Management and Social Sciences & Economics (JISR-MSSE), 15(1), 31–50. https://nja.pastic.gov.pk/JISRMSSE/index.php/JISR-MSSE/article/view/777
Berawi, M. A. (2022). City of tomorrow: The new capital city of Indonesia. International Journal of Technology, 13(4), 690–694. https://doi.org/10.14716/ijtech.v13i4.6011
Berrone, P., Ricart, J. E., Duch, A. I., Bernardo, V., Salvador, J., Piedra Peña, J., & Rodríguez Planas, M. (2019). EASIER: An evaluation model for public–private partnerships contributing to the sustainable development goals. Sustainability, 11(8), 2339. https://doi.org/10.3390/su11082339
Bradley, L., Noble, N., & Hendricks, B. (2021). Mastering the new APA publication manual: Teaching techniques. The Family Journal, 29(1), 4–9. https://doi.org/10.1177/1066480720954
Braun, V., & Clarke, V. (2023). Thematic Analysis. In F. Maggino (Ed.), Encyclopedia of Quality of Life and Well-Being Research. Springer.
Brittain, S., Ibbett, H., de Lange, E., Dorward, L., Hoyte, S., & Marino, A. (2020). Ethical considerations when conservation research involves people. Conservation Biology, 34(4), 925–933. https://doi.org/10.1111/cobi.13464
Buhalis, D. (2022). Encyclopedia of Tourism Management and Marketing (Vol. 3). JR. Edward Elgar Publishing.
Burch, P., & Heinrich, C. J. (2015). Mixed methods for policy research and program evaluation. SAGE Publications.
Cabral, C., & Dhar, R. L. (2020). Ecotourism research in India: From an integrative literature review to a future research framework. Journal of Ecotourism, 19(1), 23–49. https://doi.org/10.1080/14724049.2019.1625359
Canosa, A., Moyle, B. D., & Wray, M. (2016). Can anybody hear me? A critical analysis of young residents’ voices in tourism studies. Tourism Analysis, 21(2–3), 325–337. https://doi.org/10.3727/108354216X14559233985097
Chen, X., & Yu, S. (2024). Synergizing culture and tourism talents: Empowering tourism enterprises for success. Journal of the Knowledge Economy, 15(3), 12439–12471. https://doi.org/10.1007/s13132-023-01598-x
Cheng, Z., Wang, H., Xiong, W., Zhu, D., & Cheng, L. (2021). Public–private partnership as a driver of sustainable development: Toward a conceptual framework of sustainability-oriented PPP. Environment, Development and Sustainability, 23, 1043–1063. https://doi.org/10.1007/s10668-019-00576-1
Creswell, J. W., & Clark, V. L. P. (2017). Designing and conducting mixed methods research. Sage publications.
Dabamona, S. A., & Cater, C. (2019). Understanding students’ learning experience on a cultural school trip: Findings from Eastern Indonesia. Journal of Teaching in Travel & Tourism, 19(3), 216–233. https://doi.org/10.1080/15313220.2018.1561349
Dangi, T. B., & Jamal, T. (2016). An integrated approach to “sustainable community-based tourism”. Sustainability, 8(5), 475. https://doi.org/10.3390/su8050475
Dodds, R., Ali, A., & Galaski, K. (2018). Mobilizing knowledge: Determining key elements for success and pitfalls in developing community-based tourism. Current Issues in Tourism, 21(13), 1547–1568. https://doi.org/10.1080/13683500.2016.1150257
Edgell Sr, D. L. (2019). Managing sustainable tourism: A legacy for the future. Routledge.
Errichiello, L., & Marasco, A. (2017). Tourism innovation-oriented public-private partnerships for smart destination development. In Knowledge transfer to and within tourism: Academic, industry and government bridges (pp. 147–166). Emerald Publishing Limited.
Fanjanirina, J. K. (2023). The effect of cultural differences on the implementation of the african continental free trade area. Open Journal of Business and Management, 12(1), 51–78. https://doi.org/10.4236/ojbm.2024.121005
Fisu, A. A., Hafid, Z. A., Marzaman, L. U., Mappe, U. U., Hadi, A., & Manuhung, S. (2023). Community-Based Kambo Tourism Area Planning With a Participatory Planning Approach. To Maega: Jurnal Pengabdian Masyarakat, 6(1), 174–188. https://doi.org/DOI: https://doi.org/10.35914/tomaega.v6i1.1558
Freire, P. (2020). Pedagogy of the oppressed. In Toward a sociology of education (pp. 374–386). Routledge.
Greene, S., Burke, K. J., & McKenna, M. K. (2018). A review of research connecting digital storytelling, photovoice, and civic engagement. Review of Educational Research, 88(6), 844–878. https://doi.org/10.3102/003465431879413
Guest, G., Namey, E., & McKenna, K. (2017). How many focus groups are enough? Building an evidence base for nonprobability sample sizes. Field Methods, 29(1), 3–22. https://doi.org/10.1177/1525822X1663901
Han, C., Zhang, H., & Zhang, Y. (2025). Balancing Growth and Preservation: Strategic Pathways for Sustainable Rural Tourism in China’s Environmental Landscape. Sustainability, 17(1), 246. https://doi.org/10.3390/su17010246
Harazneh, I., Al-Tall, R. M., Al-Zyoud, M. F., & Abubakar, A. M. (2018). Motivational factors for educational tourism: Marketing insights. Management & Marketing, 13(1), 796–811. https://doi.org/10.2478/mmcks-2018-0006
Heinemeyer, C., Reason, M., Quatermass, N., Wood, N., & Adekola, O. (2024). Mutual learning through participatory storytelling: Creative approaches to climate adaptation education in secondary schools. Research in Education, 118(1), 87–107. https://doi.org/10.1177/00345237241236
Herrero Amo, M. D., & De Stefano, M. C. (2019). Public–private partnership as an innovative approach for sustainable tourism in Guanacaste, Costa Rica. Worldwide Hospitality and Tourism Themes, 11(2), 130–139. https://doi.org/10.1108/WHATT-11-2018-0078
Hilal, N. A. D. M., Komariah, K., & Ramelan, A. H. (2024). The multifaceted implications and challenges of relocating Indonesia’s capital city: A comprehensive review of socio-economic, environmental, urban planning, and policy considerations. Sustinere: Journal of Environment and Sustainability, 8(3), 375–396. https://doi.org/10.22515/sustinere.jes.v8i3.403
Johns, R., & Namgyal, T. (2016). Case Study 13: Wellbeing Through Travel: High Value-Low Impact Tourism in the Developing Country, Bhutan. In Services marketing cases in emerging markets: An Asian perspective (pp. 159–168). Springer International Publishing.
Kohsaka, R., & Rogel, M. (2021). Traditional and Local Knowledge for Sustainable Development: Empowering the Indigenous and Local Communities of the World. In W. Leal Filho, A. Marisa Azul, L. Brandli, A. Lange Salvia, & T. Wall (Eds.), Partnerships for the Goals. Encyclopedia of the UN Sustainable Development Goals. Springer. https://doi.org/10.1007/978-3-319-95963-4_17
Liguori, A., Onyango, D., Jonsson, P., & Oduor, H. O. (2023). Amplifying Community Voices for Sustainable Climate Adaptation: Future Yetu: A Digital Storytelling Project in the Nairobi Slum of Korogocho. In The Palgrave Handbook of Global Social Problems. Springer International Publishing.
Malmqvist, J., Hellberg, K., Möllås, G., Rose, R., & Shevlin, M. (2019). Conducting the pilot study: A neglected part of the research process? Methodological findings supporting the importance of piloting in qualitative research studies. International Journal of Qualitative Methods, 18, 1609406919878341. https://doi.org/10.1177/1609406919878
Malterud, K., Siersma, V. D., & Guassora, A. D. (2016). Sample size in qualitative interview studies: Guided by information power. Qualitative Health Research, 26(13), 1753–1760. https://doi.org/10.1177/10497323156174
Masum, M. Y., Mia, M. N., Islam, M. S., Ahmed, G. S., Milon, M. N. U., & Hossain, R. (2024). Poverty Alleviation Through Tourism Development In Bangladesh: Theoretical Perspectives And Empirical Evidence. Educational Administration: Theory and Practice, 30(5), 10050–10064. https://doi.org/10.53555/kuey.v30i5.4045
Matiku, S., Zuwarimwe, J., & Tshipala, N. (2020). Community-driven tourism projects’ economic contribution to community livelihoods—A case of Makuleke Contractual Park Community Tourism Project. Sustainability, 12(19), 8230. https://doi.org/10.3390/su12198230
Matthews, N., & Sunderland, N. (2017). Digital storytelling in health and social policy: Listening to marginalised voices. Routledge.
Molina-Azorín, J. F., & Font, X. (2016). Mixed methods in sustainable tourism research: An analysis of prevalence, designs and application in JOST (2005–2014). Journal of Sustainable Tourism, 24(4), 549–573. https://doi.org/10.1080/09669582.2015.1073739
Mweshi, G. K., & Sakyi, K. (2020). Application of sampling methods for the research design. Archives of Business Review, 8(11), 180–193. https://doi.org/10.14738/abr.811.9042.
Nugroho, I., Pramukanto, F. H., Negara, P. D., Purnomowati, W., & Wulandari, W. (2016). Promoting the rural development through the ecotourism activities in Indonesia. American Journal of Tourism Management, 5(1), 9–18. https://doi.org/10.5923/j.tourism.20160501.02
Ormond, M., Vietti, F., Higgins-Desbiolles, F., Blanchard, L., & Urbain, Y. (2022). Beyond multicultural ‘tolerance’: Guided tours and guidebooks as transformative tools for civic learning. In Peace Through Tourism: Critical Reflection on the Intersections between Peace, Justice and Sustainable Development. (pp. 207–223). Routledge.
Rahmawati, R., Rohmah, M., Ulfah, Y., Juwita, R., Noor, M. F., & Arifin, Z. (2023). Becoming a Viewer Again? Optimizing Educational Tour at IKN Nusantara to Encourage Community Enthusiasm. Jurnal Perspektif Pembiayaan Dan Pembangunan, 11(1), 159–174. https://doi.org/10.22437/ppd.v11i2.22753
Rayhaniah, S. A., Dermawan, D., Wulan, M., Mardiah, A., & Karim, Q. (2024). The role of media in attracting tourist interest in Pampang village. Indonesian Tourism Journal, 1(2), 159–171. https://doi.org/10.69812/itj.v1i2.42
Ripp, M., & Rodwell, D. (2017). Governance in UNESCO World Heritage Sites: Reframing the role of management plans as a tool to improve community engagement. In Aspects of Management Planning for Cultural World Heritage Sites: Principles, Approaches and Practices (pp. 241–253). Springer International Publishing.
Rogerson, C. M. (2018). Tourism-led local economic development: The South African experience. In Local Economic Development in the Changing World. Routledge.
Roholt, R. V., Fink, A., & Ahmed, M. M. (2023). The Learning Partner: Dialogic approaches to monitoring and evaluation in international social development. Knowledge Management for Development Journal, 17(1/2), 181–204.
Sachs, J. D. (2015). The age of sustainable development. Columbia University Press. https://doi.org/10.7312/sach17314-014
Saputra, R., & Widiansyah, A. (2022). Environmental Protection and Management of The National Capital Development in The Perspective of Sustainable Development Goals. Protection: Journal of Land and Environmental Law, 1(1), 26–36. https://doi.org/10.38142/pjlel.v1i1.331
Schroeder, K. (2015). Cultural values and sustainable tourism governance in Bhutan. Sustainability, 7(12), 16616–16630. https://doi.org/10.3390/su71215837
Seekins, D. M. (2021). Naypyidaw: An Elite Vision for Burma’s Future? In C. Yamahata, D. M. Seekins, & M. Takeda (Eds.), Social Transformations in India, Myanmar, and Thailand (Vol. 1, pp. 397–410). Palgrave Macmillan.
Sheehan, K. B. (2018). Crowdsourcing research: Data collection with Amazon’s Mechanical Turk. Communication Monographs, 85(1), 140–156. https://doi.org/10.1080/03637751.2017.1342043
Shekhar, C. (2024). Sustainable Tourism Development: Balancing Economic Growth And Environmental Conservation. SSRN. http://dx.doi.org/10.2139/ssrn.4901174
Shi, C., Liao, L. I. A. O., He, Y., & Zhang, Q. (2024). Policy Capacity for Urban Village Redevelopment in China: A Two-Case Case Study. Lex Localis: Journal of Local Self-Government, 22(2), 50–60. https://doi.org/10.52152/22.2.50-79(2024)
Strasser, S., Stauber, C., Shrivastava, R., Riley, P., & O’Quin, K. (2021). Collective insights of public-private partnership impacts and sustainability: A qualitative analysis. PLoS One, 16(7), e0254495. https://doi.org/10.1371/journal.pone.0254495
Suprayitno, H. (2020). Preliminary overview of several capital relocations in relationship with a plan of Indonesian capital relocation. Journal of Infrastructure & Facility Asset Management, 2(1), 73–90.
Taquette, S. R., & Borges da Matta Souza, L. M. (2022). Ethical dilemmas in qualitative research: A critical literature review. International Journal of Qualitative Methods, 21, 16094069221078731. https://doi.org/10.1177/160940692210787
Tashakkori, A., Johnson, R. B., & Teddlie, C. (2020). Foundations of mixed methods research: Integrating quantitative and qualitative approaches in the social and behavioral sciences. SAGE Publications.
Tehseen, S., Ong, K. Y., Hossain, S. M., & Andrews, E. (2024). Sustainable Tourism: A Catalyst for the Green Economy. In P. Singh, S. Daga, K. Yadav, & A. Jain (Eds.), The Need for Sustainable Tourism in an Era of Global Climate Change: Pathway to a Greener Future (pp. 53–67). Emerald Publishing Limited.
Veal, A. J. (2017). Research methods for leisure and tourism. Pearson UK.
Watkins, D., & Gioia, D. (2015). Mixed methods research. OUP Us.
White, M. G. (2020). Why human subjects research protection is important. Ochsner Journal, 20(1), 16–33. https://doi.org/10.31486/toj.20.5012
Willis III, J. E., Slade, S., & Prinsloo, P. (2016). Ethical oversight of student data in learning analytics: A typology derived from a cross-continental, cross-institutional perspective. Educational Technology Research and Development, 64(5). https://doi.org/10.1007/s11423-016-9463-4
Wiyono, S. H., Subianto, A., & Nuhman, N. (2023). Sustainable Ecotourism Development and Community Empowerment: A Case Study of the Center for Environmental Education in Seloliman Village, Indonesia. Society, 11(2), 310–328. https://doi.org/10.33019/society.v11i2.528
Xu, A., Baysari, M. T., Stocker, S. L., Leow, L. J., Day, R. O., & Carland, J. E. (2020). Researchers’ views on, and experiences with, the requirement to obtain informed consent in research involving human participants: A qualitative study. BMC Medical Ethics, 21, 1–11. https://doi.org/10.1186/s12910-020-00538-7
Zapatrina, I. (2016). Sustainable development goals for developing economies and public-private partnership. Eur. Procurement & Pub. Private Partnership, Rev. 11(39). https://heinonline.org/HOL/LandingPage?handle=hein.journals/epppl2016&div=11&id=&page=
Zhao, L. (2021). Tourism, institutions, and poverty alleviation: Empirical evidence from China. Journal of Travel Research, 60(7), 1543–1565. https://doi.org/10.1177/004728752094
Refbacks
- There are currently no refbacks.
Copyright (c) 2026 Rina Juwita
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
International Journal of Marketing, Communication and New Media
ISSN: 2182-9306
DOI: 10.54663/2182-9306
Qualis Periódicos - CAPES: B2
REBIB: Q2
Indexing:
WEB OF SCIENCE (WoS) & JOURNAL CITATION REPORTS (JCR)
QUALIS - GOOGLE SCHOLAR - LATINDEX - REDIB - RCAAP - OAJI - DRJI - MIAR - LIVRE - ERIH PLUS - INDEX COPERNICUS
