Jiang, Yun, School of Business Administration Dongbei University of Finance and Economics, Dalian, China, China
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No 4 (2018): Special Number LM - Articles
Buying Luxury Brands Online: The effect of money-back guarantee on perceived risk and purchase intention.
Abstract PDF
International Journal of Marketing, Communication and New Media
ISSN: 2182-9306
DOI: 10.54663/2182-9306
Qualis Periódicos - CAPES: B2
REBIB: Q2
Indexing:
Web of Science - Emerging Sources Citation Index - Clarivate Analytics
Journal Citation Reports (JCR) 2021, 2022, 2023
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