Baena, Veronica, Universidad Europea de Madrid, Spain
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No 13 (2023): Special Number SM - Articles
The Importance of Social Identification through Digital Marketing to Cultivate Emotional Attachment towards the Brand: Evidence from the Real Madrid, F.C.
Abstract PDF
International Journal of Marketing, Communication and New Media
ISSN: 2182-9306
DOI: 10.54663/2182-9306
Qualis Periódicos - CAPES: B2
REBIB: Q2
Indexing:
WEB OF SCIENCE (WoS) & JOURNAL CITATION REPORTS (JCR)
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