Derda, Izabela, Erasmus University Rotterdam, Netherlands
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Vol 8, No 14 (2020) - Articles
“Revolutionizing Beauty Industry”: Co-Creation and Customer Engagement for Brand Image Development. Case Study Research of a Crowdsource-Driven Cosmetics Company Volition Beauty.
Abstract PDF
International Journal of Marketing, Communication and New Media
ISSN: 2182-9306
DOI: 10.54663/2182-9306
Qualis Periódicos - CAPES: B2
REBIB: Q2
Indexing:
Web of Science - Emerging Sources Citation Index - Clarivate Analytics
Journal Citation Reports (JCR) 2021, 2022, 2023
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