A Relação entre os Atores da Cadeia de Suprimentos: Análise da satisfação entre fornecedores locais e redes de supermercado em Fortaleza

Larisse Oliveira Costa

Abstract


The Brazilian market has become increasingly competitive. The large Brazilian retail market is experiencing strong competition among the main groups operating in Brazil. The distribution channel in this sector has become increasingly long, with the participation of more and more actors in this channel. The research aimed to analyze the relationship between the distribution channel between local suppliers and the large retailers in order to identify how the relationship between them. In the course of the research, some concepts of the behavioral theory and its variables that were identified in the literature were approached. With regard to the variables, emphasis was placed on conflict and cooperation. The research is characterized as exploratory, using the techniques of content analysis and discourse analysis among the interviewees. It was concluded that there is satisfaction on the part of the big supermarket chains, perceiving a relationship of cooperation, partnership and trust among the actors.


Keywords


Distribution Channel; Local Suppliers; Large Distribution; Retailers

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International Journal of Marketing, Communication and New Media

ISSN: 2182-9306

 

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