| Journal | Issue | Title | |
| International Journal of Marketing, Communication and New Media | Vol 12, No 23 (2024) | Analysis of the Communication Strategy of the Liga Portuguesa Contra o Cancro on the Social Network Facebook during the Pink October Movement: A Study from 2019 to 2023. | Abstract PDF |
| Cristina Alexandra Ramos Cardoso, Jorge Daniel Pacheco | |||
| Portuguese Journal of Finance, Management and Accounting | Vol 10, No 20 (2024) | Analysis of the psychological Impact of Start-up competition Successpreneurship and a need of such ecosystem in business education | Abstract PDF |
| Prateek Koulakarnee | |||
| International Journal of Marketing, Communication and New Media | Vol 5, No 8 (2017) | Analysis of Trust in B2B Relationships: The case of automatic storage and retrieval systems | Abstract PDF |
| Vitor Alves, Pedro Campos, Maria Felício | |||
| Portuguese Journal of Finance, Management and Accounting | Vol 4, No 7 (2018) | Antecedentes da Lealdade em Serviços Bancários | Abstract PDF |
| Anabela Marcos, Andreia Antunes | |||
| International Journal of Marketing, Communication and New Media | No 2 (2017): Special Number MDB | Aplicação da análise da Web no Turismo: o caso do Turismo do Alentejo. | Abstract PDF (Português (Portugal)) |
| Maria Gorete Dinis, Carlos Manuel Martins Costa, Osvaldo Manuel Rocha Pacheco | |||
| Portuguese Journal of Finance, Management and Accounting | Vol 10, No 19 (2024) | Aplicação do modelo EVA® (Economic Value Added) como uma prática de sustentabilidade financeira | Abstract PDF |
| Sofia Cardim, Norberto Loureiro | |||
| Portuguese Journal of Finance, Management and Accounting | Vol 9, No 17 (2023) | Apoio de iniciativas sociais através de financiamento público: uma análise ao sub-programa “Parcerias para o Impacto” | Abstract PDF |
| Susana Bernardino, J. Freitas Santos, Cristiana Fernandes | |||
| International Journal of Marketing, Communication and New Media | Vol 9, No 16 (2021) | Application of the Marketing Innovation in the Museum Market | Abstract PDF |
| Magdalena Sawczuk | |||
| International Journal of Marketing, Communication and New Media | Vol 7, No 12 (2019) | Applied Marketing in Tourism and Communication in Social Networks | Abstract PDF |
| Jorge Remondes | |||
| International Journal of Marketing, Communication and New Media | Vol 2, No 2 (2014) | As Implicações dos Programas de Marketing Interno na Orientação para o Mercado Interno, no Sector Transformador de Cortiça Português | Abstract PDF |
| João Pedro Sousa, Ricardo Rodrigues | |||
| Portuguese Journal of Finance, Management and Accounting | Vol 2, No 4 (2016) | Avaliação do Impacto dos Fundos do QREN no Desempenho Económico e Financeiro das PME: O Caso da Indústria Transformadora do Concelho de Barcelos | Abstract PDF |
| Carolina Correia, Vânia Costa | |||
| International Journal of Marketing, Communication and New Media | Vol 12, No 23 (2024) | Between Theories and Practices in Communication and Marketing: Articles that Generate Knowledge and Implications. | Abstract PDF |
| Jorge Remondes | |||
| International Journal of Marketing, Communication and New Media | Vol 12, No 22 (2024) | Brand Experience and Brand Equity: A Review and Future Research Agenda. | Abstract PDF |
| Clara Madeira, Ana Sousa, Ana Pinto Borges, Paula Rodrigues | |||
| International Journal of Marketing, Communication and New Media | Vol 9, No 16 (2021) | Brand knowledge and Satisfaction Explained by the Attributes of a Regional Food Product | Abstract PDF |
| Ana Pinto Borges, Elvira Vieira, Paula Rodrigues, Victor Tavares | |||
| International Journal of Marketing, Communication and New Media | No 14 (2024): Special Number MD | Brand Management and Firms’ Performance: Systematic Review. | Abstract PDF |
| Shimekit Kelkay Eshete, Shimels Zewdie Worke | |||
| International Journal of Marketing, Communication and New Media | No 14 (2024): Special Number MD | Brand Revitalization of the Declining Mobile Phone Brand via Brand Ambassadors and Product Innovation. | Abstract PDF |
| Syed Ali Abbas | |||
| International Journal of Marketing, Communication and New Media | Vol 10, No 19 (2022) | Business-Consumer Communication: A Qualitative Study on Brand Equity Approach Maternity Care | Abstract PDF |
| Gintarė Žemaitaitienė, Vestina Vainauskienė, Auksė Blažėnaitė | |||
| International Journal of Marketing, Communication and New Media | No 4 (2018): Special Number LM | Buying Luxury Brands Online: The effect of money-back guarantee on perceived risk and purchase intention. | Abstract PDF |
| Muhammad Ashfaq, Yun Jiang, Abdul Waheed, Amir Zaib Abbasi | |||
| International Journal of Marketing, Communication and New Media | No 16 (2025): Special Number MBP | Can Location be a Competitive Factor for Hotels in Low-Density Territories? A Study in Alto Alentejo | Abstract PDF |
| Maria Gorete Dinis, Bruno Costa | |||
| International Journal of Marketing, Communication and New Media | Vol 12, No 23 (2024) | Center of Portugal Tourism: Effects of Video Advertisements on Positive Emotions and Narrative Transportation | Abstract PDF |
| Sara Santos, Maria Vasconcelos, Sónia Ferreira, Luísa Augusto, Pedro Espírito Santo | |||
| International Journal of Marketing, Communication and New Media | No 9 (2021): Special Number SM | Challenges for Marketing Research in the Concept of Sustainable Development | Abstract PDF |
| Bruno Sousa, Adrian Lubowiecki-Vikuk, Maria Antónia Rodrigues, Jorge Remondes | |||
| Portuguese Journal of Finance, Management and Accounting | Vol 8, No 15 (2022) | Circular Economy in Portuguese Organizations – A Systematic Literature Review | Abstract PDF |
| Sara Sousa, Elisabete Correia | |||
| Portuguese Journal of Finance, Management and Accounting | Vol 7, No 14 (2021) | Comércio tradicional: O novo paradigma de comportamento do consumidor resultante da COVID-19 | Abstract PDF |
| Ana Tiago, Pedro Mota Veiga | |||
| International Journal of Marketing, Communication and New Media | Vol 5, No 8 (2017) | Communicating Sustainability on Social Media: A study on leading turkish and global Brands in Turkey. | Abstract PDF |
| TUGBA ORTEN TUGRUL, AYSU GOCER | |||
| Portuguese Journal of Finance, Management and Accounting | Vol 2, No 4 (2016) | Comportamento dos mercados bolsistas internacionais: uma análise relativa a períodos de crise | Abstract PDF |
| Vítor Manuel de Sousa Gabriel, José Ramos Pires Manso | |||
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