Omran, Wajdy, Department of Management, School of Economics, Management and Political Science, Centre for Research in Economics and Management (NIPE), University of Minho, Braga, Portugal, Portugal
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Vol 13, No 25 (2025) - Articles
The Influence of Ad Duration and Countdown Timers on Viewer Mood and Attitude in Digital Advertising
Abstract PDF
International Journal of Marketing, Communication and New Media
ISSN: 2182-9306
DOI: 10.54663/2182-9306
Qualis Periódicos - CAPES: B2
REBIB: Q2
Indexing:
WEB OF SCIENCE (WoS) & JOURNAL CITATION REPORTS (JCR)
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