International Journal of Marketing, Communication and New Media

Pinhal, Rúben, GOVCOPP, ISCA - Universidade de Aveiro, Portugal ISCET, Portugal, Portugal

• Vol 13, No 25 (2025) - Articles
  Glocal Branding in Action: How McDonald’s Localization Strategy Shapes Consumer Behavior in Portugal
  Abstract  PDF

International Journal of Marketing, Communication and New Media

ISSN: 2182-9306

DOI: 10.54663/2182-9306

Qualis Periódicos - CAPES: B2

REBIB: Q2

Indexing:

WEB OF SCIENCE (WoS) & JOURNAL CITATION REPORTS (JCR)

QUALIS - GOOGLE SCHOLAR - LATINDEX - REDIB - RCAAP - OAJI - DRJI - MIAR - LIVRE - ERIH PLUS - INDEX COPERNICUS