Quesado, Patricia, CICF IPCA
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No 18 (2026): Special Issue on Communication and Marketing in Tourism and Hospitality - Special Issue ICHTM2025
The Balanced Scorecard as a communication, alignment, and strategic information system in a local accommodation company
Abstract PDF
International Journal of Marketing, Communication and New Media
ISSN: 2182-9306
DOI: 10.54663/2182-9306
Qualis Periódicos - CAPES: B2
REBIB: Q2
Indexing:
WEB OF SCIENCE (WoS) & JOURNAL CITATION REPORTS (JCR)
QUALIS - GOOGLE SCHOLAR - LATINDEX - REDIB - RCAAP - OAJI - DRJI - MIAR - LIVRE - ERIH PLUS - INDEX COPERNICUS