Toukabri, Maher, Northern Border University, Saudi Arabia & University of Jendouba, Tunisia & Laboratory ARBRE, University of Tunis, Tunisia., Saudi Arabia
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Vol 13, No 25 (2025) - Articles
The Role of Brand Co-Creation Behavior within the eWOM and CSR moderation on the trust brand and purchase intention
Abstract PDF
International Journal of Marketing, Communication and New Media
ISSN: 2182-9306
DOI: 10.54663/2182-9306
Qualis Periódicos - CAPES: B2
REBIB: Q2
Indexing:
WEB OF SCIENCE (WoS) & JOURNAL CITATION REPORTS (JCR)
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