Kant, Dr. Shashi, DMI-st. Eugene University, Zambia
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Vol 14, No 26 (2026) - Articles
Nexus Between Consumer Insight and Competitive Advantage: Examining the Mediating Role of Technology Adoption in SMEs Ethiopia.
Abstract PDF
International Journal of Marketing, Communication and New Media
ISSN: 2182-9306
DOI: 10.54663/2182-9306
Qualis Periódicos - CAPES: B2
REBIB: Q2
Indexing:
WEB OF SCIENCE (WoS) & JOURNAL CITATION REPORTS (JCR)
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