Sousa, Bruno Miguel, Associate Professor (IPCA) – Polytechnic Institute of Cávado and Ave, Portugal Invited Professor (ISAG) – European Business School, Portugal PhD Marketing and Strategy, Portugal
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Vol 3, No 4 (2015) - Articles
The brand management: a perspective applied in the context of sports media
Abstract PDF
International Journal of Marketing, Communication and New Media
ISSN: 2182-9306
DOI: 10.54663/2182-9306
Qualis Periódicos - CAPES: B2
REBIB: Q2
Indexing:
Web of Science - Emerging Sources Citation Index - Clarivate Analytics
Journal Citation Reports (JCR) 2021, 2022, 2023
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