International Journal of Marketing, Communication and New Media

The academic journal International Journal of Marketing, Communication and New Media, property of the Instituto Superior de Entre Douro e Vouga (ISVOUGA), is a periodic publication on the web that represents a constant commitment to support research activity. Its foremost objective is to give incentive to research in the areas of marketing, communication and new media.

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Vol 11, No 21 (2023)

Table of Contents

Editorial

Driving Digital Connections: Integrated Strategies for Marketing, Social Media and Mobile Commerce
Jorge Remondes
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Articles

Customers’ Perspectives on Promotion-Based, Permission-Based, and Service-Oriented E-Mail Marketing Strategies: A Qualitative Study
Chaitra Katti, Belem Barbosa
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Mediation Model of Social Media Usage within Organizations and its Impact on Employees during the Covid-19 Pandemic
Dr Muhammad Arsalan Nazir, Dr Qazi Ahmed
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Digital Marketing in Developing and Emerging Economies: A Systematic Review of Introductory Phase Features
Shimelis Tamirat, Shimelis Zewdie
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Shallow Engagement in Highly Engaged Pages. The Influence of Perceived Value, Content Reliability, and Homophily on Disseminating Information on Valencia Bonita Facebook Community Page
Tomás Baviera, Sergio Rodríguez Rodríguez
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Opinion Aggregator Platforms in the Restaurant Sector: Experience, Relation and Satisfaction of the Users
Paula Lopes Rodrigues, Ana Sousa, Paulo Cardoso, Joel Vaz
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From Freemium to Premium App Services: The Expectation Confirmation Model and Two-Factor Theory
Shu-Chen Chang, Yi-Feng Lin, Yu-Ping Chiu
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Virtues of Tribal Behaviour in Sport: The Case of Portuguese Football Brands
Tiago Vieira, Dora Maria Simões
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The Concept of M-Commerce Customer Experience: How Retail Mobile Apps Can Change the Game
Parisa Ghandvar, Naser Azad, Abdollah Naami, Fataneh Alizadeh Meshkani
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Determinants of Green Smartphone Application Adoption for Sustainable Food Consumption Among University Students
Arian Matin, Tornike Khoshtaria, Nugzar Todua, Ola Bareja-Wawryszuk, Tomasz Pajewski, Nia Todua
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