A Internacionalização e a Importância das Exportações na Atividade Empresarial – O Setor do Calçado em Portugal

Marina Antunes, Pedro Ribeiro Mucharreira

Abstract


A globalização da economia e o crescimento dos mercados além-fronteiras traduz-se em novas oportunidades para o setor empresarial, apresentando novos desafios para o desenvolvimento das empresas. Consequentemente, as exportações têm-se traduzido no desenvolvimento de atividades muito ambicionadas, uma vez que apresentam uma série de vantagens competitivas amplamente reconhecidas em qualquer decisão estratégica.

A presente investigação teve como objetivo avaliar o impacto das variáveis independentes, representadas pelas vendas das exportações (VE), as vendas do mercado interno (VI), o retorno sobe os ativos (ROA) e o número de anos de atividade da empresa (AC) sobre o desempenho das organizações, sendo este desempenho medido pelo indicador do retorno sobre as vendas (ROS). A amostra baseou-se em 300 empresas portuguesas do setor do calçado com atividade de exportação, tendo o estudo incidido sobre os anos 2011, 2012 e 2013. Foi utilizado um modelo de regressão linear múltipla, onde o indicador ROS foi correlacionado com as variáveis VE, VI, ROA e AC. Os resultados obtidos permitem concluir que um maior ROA e um menor valor de VE conduzem, em média, à obtenção de um valor mais elevado no ROS, sendo de referir que o efeito de ambas as variáveis preditoras é significativo. Assim, o resultado de VE apresenta um valor negativo (B2 = - 9,059 × 10 -5; t = - 2,304; p = 0,021) e o efeito da variável ROA revela-se positivo (B1= 0,603; t = 65,488; p = 0,000). Relativamente às variáveis VI e AC, as mesmas foram excluídas do modelo, uma vez que não apresentaram relevância estatística.

Keywords


Internacionalização, Globalização, Exportações, ROA, ROS.

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References


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